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What is goals-based investing?

What is goals-based investing?

This video must be taken in its entirety and any given chapter viewed in isolation does not represent the entire message.

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Uncover 10 steps to create more personal relationships and help your clients meet their goals.

Goals-based investing is an approach which aims to help people meet their personal and lifestyle goals, whatever they may be, in a straight forward and simple way. It does this by placing people’s goals right at the centre of the advice process and aims to build investment products that do the same.

Some investors may have goals such as ensuring they have enough income to live off in retirement and ensuring their money grows so that they can afford to take regular holidays in retirement. Alternatively, they might like to do all of that and also leave some money for their children or grandchildren.

Just as you may have different bank accounts for different purposes such as a savings account or a holiday account, it makes sense that your clients may be invested in different investments aimed at meeting different goals.

Once your client’s goals are identified you can then look to investment solutions that are targeted at meeting those particular goals.

How does it benefit your clients?

A goals-based approach to investing is beneficial to investors because it puts them in the driver’s seat as they are actively involved in the decision making process.

The success of a goals based strategy is not about outperforming benchmarks or competitors. Success is measured by how well an investor’s portfolio is tracking against a stated goal. It’s about being more relevant to investors and their needs, not only in terms of product design but in terms of communications and reporting.

By focusing on how an investment is on track to meet investors’ needs, it should help investors fight the urge to respond inappropriately and irrationally when markets aren’t performing as they might expect.

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Meet Jeff, our goals-based ambassador

Meet Jeff, our goals-based ambassador

This video must be taken in its entirety and any given chapter viewed in isolation does not represent the entire message.

Jeff Rogers is the Chief Investment Officer for ipac Investment Management and has significant investment experience with goals based funds. Jeff believes it is important to have a very clear understanding of an investor’s personal and financial goals before designing and managing their investment strategy. Hear Jeff answer some goals-based investing questions you may have and learn more about him.

Learn more about Jeff

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AMP's Australian operations are bound by the current Australian privacy legislation which outlines how organisations should manage and use personal information collected and held about their customers. AMP Privacy Policy

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AMP's Australian operations are bound by the current Australian privacy legislation which outlines how organisations should manage and use personal information collected and held about their customers. AMP Privacy Policy

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